Original Research
Proprietary data studies you won't find anywhere else. We analyze public data, run small surveys, and publish the methodology and results — because original data is the highest form of value we can offer.
Social Media · Study
We Analyzed 1,000 Instagram Bios: Here's What the Top 1% Do Differently
What separates high-follower Instagram bios from the rest? We analyzed a thousand bios to find the patterns.
SEO · Study
Word Count vs. Google Ranking: A Study of 500 Top-Ranked Articles
Does length actually correlate with rankings? We pulled 500 page-1 results and measured.
Readability · Study
Flesch Reading Ease of the Top 100 Blogs (By Niche)
How readable is the web's best content? We scored 100 top blogs across 10 niches.
SEO · Study
Meta Title Lengths on Page 1 of Google (1,000-Result Study)
Where does Google actually truncate titles? A 1,000-result pixel-width analysis.
Readability · Study
The Real Reading Speed of 10,000 Users
Reading-time calculators assume 200 wpm. What does the actual research say?
Writing · Study
How Many Words Is the Average Novel? (We Counted 500 Bestsellers)
Word counts of NYT bestsellers across genres — from thrillers to literary fiction.